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The car marketing value chain with dealers and car companies as the core

The car marketing value chain with dealers and car companies as the core

We can see from the financial reports of most domestic car companies in the previous year that sales expenses accounted for 5% of the expenditure, and advertising expenses accounted for more than half of the sales expenses. In the traditional automobile marketing framework of the past few decades, this is a huge market with continuous growth in value. In the first-hand transaction, car companies and dealers pay for it, but the final marketing expenditure will still be Added to the user from the cost of the car purchase transaction.

2022-01-27

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In the digital age, the process of reconstructing the relationship between car companies and customers

In the digital age, the process of reconstructing the relationship between car companies and customers

Looking back on China's auto industry in 2021, production capacity and sales are not the focus of everyone's attention. The impact of new players, new tracks, new technologies and their development has been talked about by people inside and outside the industry. The development of intelligent network connection and industrial digitalization has never touched people's hearts like the past year. It really makes everyone realize that the times are changing. The problem facing them is that today's achievements do not represent the existence of next year.

2022-01-27

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