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The car marketing value chain with dealers and car companies as the core

The car marketing value chain with dealers and car companies as the core

We can see from the financial reports of most domestic car companies in the previous year that sales expenses accounted for 5% of the expenditure, and advertising expenses accounted for more than half of the sales expenses. In the traditional automobile marketing framework of the past few decades, this is a huge market with continuous growth in value. In the first-hand transaction, car companies and dealers pay for it, but the final marketing expenditure will still be Added to the user from the cost of the car purchase transaction.

2022-01-27

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Automotive design, R&D and manufacturing value chain with car companies as the core

Automotive design, R&D and manufacturing value chain with car companies as the core

This is the most core part in the traditional sense. As a large product consisting of tens of thousands of components, this industry chain has occupied the most important human and resource investment in the R&D and manufacturing process centered on car companies in the past few decades. . At the same time, it also connects supplier groups in various fields to form a value distribution system with a pyramid structure.

2022-01-27

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The cake is divided into six: the status quo of the industrial value chain

The cake is divided into six: the status quo of the industrial value chain

The value generated by the car, from car selection, car purchase, car maintenance, travel car to replacement, the long sales and service chain supports many subdivided value chains. The following figure lists the distribution of the value chain under the traditional automobile life cycle, which are relatively concentrated and divided into six value chain entities, which have been very scattered in the past few decades.

2022-01-27

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In the 1980s, the buds that sprout but did not sprout

In the 1980s, the buds that sprout but did not sprout

In the past five years, the catfish that has stirred up China's auto industry is considered a new car force. From concept design to mass production delivery, from survival anxiety to rapid growth, the iteration cycle of a new brand is extremely short. Looking back at the history of the development of the automobile industry, no brand can achieve such a rapid rise. The "new four modernizations" blowing from the product upgrade has fueled the flame of new species, allowing consumers to perceive a different cognition and experience in the context of the times. The most prominent ones include a group of pioneers such as Tesla, Weilai, Xiaopeng, and Ideal.

2022-01-27

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In the digital age, the process of reconstructing the relationship between car companies and customers

In the digital age, the process of reconstructing the relationship between car companies and customers

Looking back on China's auto industry in 2021, production capacity and sales are not the focus of everyone's attention. The impact of new players, new tracks, new technologies and their development has been talked about by people inside and outside the industry. The development of intelligent network connection and industrial digitalization has never touched people's hearts like the past year. It really makes everyone realize that the times are changing. The problem facing them is that today's achievements do not represent the existence of next year.

2022-01-27

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Strategic layout of die-casting integration, clear medium and long-term development strategy

Strategic layout of die-casting integration, clear medium and long-term development strategy

The company's 2700T die-casting machine has entered mass production, and the 5000T die-casting machine will be used for mass production in the second half of 2021. The first batch of 7 large-scale die-casting machines will be installed in the Ma'anshan base, and the Hungarian plant will also deploy large-scale die-casting equipment. In the face of changes in the automotive industry, the company divides its business into exit lines, growth bottom lines, growth lines, explosive lines, and skylines, and is expected to achieve mid-to-long-term leapfrog development.

2022-01-27

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