27
2022
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01
The car marketing value chain with dealers and car companies as the core
We can see from the financial reports of most domestic car companies in the previous year that sales expenses accounted for 5% of the expenditure, and advertising expenses accounted for more than half of the sales expenses. In the traditional automobile marketing framework of the past few decades, this is a huge market with continuous growth in value. In the first-hand transaction, car companies and dealers pay for it, but the final marketing expenditure will still be Added to the user from the cost of the car purchase transaction.
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